Overview

Product Communications Lead

I developed and executed strategic email marketing initiatives that drove measurable customer engagement and adoption, including:

Driving consumer adoption through strategic member-focused campaigns.
Leveraging data-driven insights for optimization by conducting A/B testing and utilizing Voice of the Customer research.
Establishing brand consistency and messaging frameworks through a comprehensive writing style guide.

Create clear, cohesive, and consistent content that cultivated trust and connection with members through inclusive and straightforward language.

App Downloads & Digital Marketing: More than doubled 2023 app downloads in the first half of 2024 by leveraging strategic digital marketing efforts.

Welcome Campaign Success: Developed a welcome campaign for 40,000 members using voice of the customer insights, resulting in a 41% open rate, 13% click-to-open rate, 7,000+ app downloads, and a 15% increase in product adoption.
Product Migration Leadership: Led a cross-functional product migration, writing strategic communications to transition members, ensuring alignment with leadership, and collaborating on user experience for seamless integration, achieving an 82% migration rate.
Campaign Optimization & Performance: Enhanced campaign performance through A/B testing and content optimization, achieving a 70% average unique open rate and a 13% clickthrough rate, boosting product adoption and member engagement.

Work Samples

This document outlines our brand voice and tone, best practices, and key guidelines to ensure clear and consistent communications for our members.

This series shows a targeted email outreach. Specifically, the sad path for Gravie Pay customers who had an outstanding balance on their account.